One more of the finest viral marketing campaigns, this particularly was section of a more substantial campaign referred to as the "Dove campaign legitimate beauty ". The viral video contains an insider's see the beauty industry, revealing for the audience the internal workings of employing beauty to promote.
The playback quality begins with an average pretty girl having a seat facing a camera whereby a small grouping of makeup professionals turn her into a model looking girl. The makeover doesn't end there however; a picture with the girl will be altered digitally to appear more beautiful.
Finally the finished photo will be utilized on an advert advertising a fake beauty product. The recording was viewed 40,000 times in the first day of its release and 1,700,000 times within a month of its upload. Here is why:
Novelty. Exposing the key behind beautiful ad models to the masses was a novel and fascinating idea. It attracted the attention of audience this also triggered the rapid spread of the video everywhere.
Subtlety. There is absolutely no hitting the ground with any dove products through the entire video; the only real hitting the ground with Dove is in the short end credits. Though the underlying message means that you must throw in the towel to appear like supermodels just think of yourself as clean, you just need a bar of soap.
The sense good factor. The feeling good factor here's huge, what women doesn't want to understand that she is beautiful regardless of whether she doesn't appear to be a supermodel? None! This stood a tremendous impact on the selling point of it.
Continuity. Dove quickly released a "making of" video from the original viral video, with interviews and under the surface footage, this kept the thrill alive till they released the next viral video, Dove Onslaught.
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